10,000 MARTs & 500,000 Micro Stores by 2030
OPPORTUNITY
The Next Half Billion Aspiring Customers are in India's small towns
PROBLEM -
Their current retail choices have gaps
PROBLEM -
Customer needs are not being addressed by current retail choices
Kirana
- Poorly stocked (100-200 SKUs)
- Regular stock outs
- No discounts
Modern Supermarkets
- Not Easily Accessible
- Uneconomical in towns with population < 100K
E-Commerce
- Technology is unfamiliar
- Does not always have daily needs < 100K
- Lacks trust & assistance
- Lacks single point of contact
- Problem resolution is hard
SOLUTION -
FRENDY - A Supermarket in every neighbourhood
SOLUTION -
FRENDY - A Supermarket in every neighbourhood
How It Works -
1. A community leader becomes a Frendy Partner with as low an investment as Rs. 10,000 ($120) via microfinance.
2. Leading with her Home Store she introduces customers to the Frendy digital app.
3. Via whatsapp marketing & assistance the users gradually adopt the digital app.
How It Works -
1. A community leader becomes a Frendy Partner with as low an investment as Rs. 10,000 ($120) via microfinance.
2. Leading with her relationship she offers Frendy's digital app & the Home Store to her customers.
3. User adoption rises with guidance & WhatsApp marketing from the Partner.
What
- Micro Store – Mini studio
- 100+ high turn SKUs
- Digital Supermarket
- App with 5,000+ SKU’s
How to Buy
- Customers visits Micro Store & purchases
- Customers can order on App or Micro Stores Partner can order for customers
- Payment & delivery via Micro Stores in 48-72 hrs
Customer
Benefits
- Convenience
- Ready availability
- Supports current behaviour- unplanned, low ticket high frequency buying
- Better prices & Variety
- Convenient delivery
- Assistance & Trust of Partner
- Assurance of Problem resolution via Partner
Creating Digital Microentrepreneurs
Transforming Housewives to Business Women
Guided Enterpreneurship
Training & regular engagment
Community
Engaged Community of Micro Store Partners who support each other
Income Augmentation
Higher margins from Frendy Private Label & low ticket aspirational items
LOCAL ENTREPRENEUR FRIENDLY -
Augmenting Sales of Mid Sized Modern Stores (MITR)
LOCAL ENTREPRENEUR FRIENDLY -
Frendy MART Franchise - Retail Store + Distribution Hub
Frendy Private Label
Frendy Private Label
Team Bharat - Team Kaabil Beti
Team Bharat
Vision
Promote community well being by enabling them to shop, share & save together
Mission
Empower local microprenuers to unlock digital commerce for their communities
Founding Members
Founding Members
Sameer Gandotra
Founder & CEO
Wharten MBA, enterpreneur across oil & gas, real estate, media & Ecommerce. Director at Nebula Companies, an affordable housing company serving Bharat.
Gowrav Vishwakarma
Co-Founder & CTO
Founder of tech services company – Xavoc Tech. 2 decades of devloping software for social selling business. Start up mentor & advisor on state Government panels.
Team Bharat - Team of Entrepreneurs
Team Bharat, Team of Entrepreneurs
Harshad Joshi
COO
Amul, walmart, Mahi Milk, Parag Milk Foods, Metro C&C
Ninad Patel
CFO
Nebula Infraspace
Pankaj Adatiya
State Head Sales
Pepsico, Wipro, Nivea, Unicharm
Ajesh Nair
Operations
Infibeam, Fedex
Vinu Nakum
Operations
Rebel Foods, Dominos, McDonalds
Rakesh Sinha
Tech Lead
Xavoc Tech
Brown Thomas, Zivame
Sumit Vyas
Procurment
Uber, Zepo
Shilpa Ajwani
Consulting Advisor
Infibeam, IDProp
Dealshare, Daily Ninja
Tupperware, Oriflame
Jogendra Shah
Procurement
More Retail Ltd., Spencers Retail
Harsh Jani
Catalogue
Alagrand, Cybersurf
Anjali
Product and Training
Jafra Cosmetics, Oriflame
We are -
Stronger, Bigger & Funded
