Customer needs are not being addressed by current retail choices
PROBLEM -
Customer needs are not being addressed by current retail choices
Kirana
Poorly stocked (100-200 SKUs)
Regular stock outs
No discounts
Modern Supermarkets
Not Easily Accessible
Uneconomical in towns with population < 100K
E-Commerce
Technology is unfamiliar
Does not always have daily needs < 100K
Lacks trust & assistance
Lacks single point of contact
Problem resolution is hard
SOLUTION -
FRENDY - A Supermarket in every neighbourhood
SOLUTION -
FRENDY - A Supermarket in every neighbourhood
How It Works -
1. A community leader becomes a Frendy Partner with as low an investment as Rs. 10,000 ($120) via microfinance.
2. Leading with her Home Store she introduces customers to the Frendy digital app.
3. Via whatsapp marketing & assistance the users gradually adopt the digital app.
How It Works -
1. A community leader becomes a Frendy Partner with as low an investment as Rs. 10,000 ($120) via microfinance.
2. Leading with her relationship she offers Frendy's digital app & the Home Store to her customers.
3. User adoption rises with guidance & WhatsApp marketing from the Partner.
What
Home Store – Mini studio
100+ high turn SKUs
Digital Supermarket
App with 5,000+ SKU’s
How to Buy
Customers visit Partners home & purchase
Delivery at home
Customers can order or Partner can order for customers
Payment & delivery via Partner in 48-72 hrs
Customer Benefits
Convenience
Ready availability
Supports current behaviour- unplanned, low ticket high frequency buying
Better prices & Variety
Convenient delivery
Assistance & Trust of Partner
Assurance of Problem resolution via Partner
Transforming housewives to business women -
Transforming Housewives to Business Women
Guided Enterpreneurship
Training & regular engagment
Community
Engaged Community of
Partners who support each other
Vision Promote community well being by enabling them to shop, share & save together
Mission Empower local women to become successful homepreneurs & unlock digital commerce for their communities
Founding Members
Founding Members
Sameer Gandotra
Founder & CEO
Wharten MBA, enterpreneur across oil & gas, real estate, media & Ecommerce. Director at Nebula Companies, an affordable housing company serving Bharat.
Gowrav Vishwakarma
Co-Founder & CTO
Founder of tech services company – Xavoc Tech. 2 decades of devloping software for social selling business. Start up mentor & advisor on state Government panels.
Team Bharat - Team of Entrepreneurs
Team Bharat, Team of Entrepreneurs
Harshad Joshi
COO
Amul, walmart, Mahi Milk, Parag Milk Foods, Metro C&C