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10,000 MARTs & 500,000 Micro Stores by 2030

OPPORTUNITY

The Next Half Billion Aspiring Customers are in India's small towns

PROBLEM -

Their current retail choices have gaps

PROBLEM -

Customer needs are not being addressed by current retail choices

Kirana

  • Poorly stocked (100-200 SKUs)
  • Regular stock outs
  • No discounts

Modern Supermarkets​​

  • Not Easily Accessible
  • Uneconomical in towns with population < 100K

E-Commerce​​

  • Technology is unfamiliar
  • Does not always have daily needs < 100K
  • Lacks trust & assistance
  • Lacks single point of contact
  • Problem resolution is hard

SOLUTION -

FRENDY - A Supermarket in every neighbourhood

SOLUTION -

FRENDY - A Supermarket in every neighbourhood

How It Works -

1. A community leader becomes a Frendy Partner with as low an investment as Rs. 10,000 ($120) via microfinance.
2. Leading with her Home Store she introduces customers to the Frendy digital app.
3. Via whatsapp marketing & assistance the users gradually adopt the digital app.

How It Works -

1. A community leader becomes a Frendy Partner with as low an investment as Rs. 10,000 ($120) via microfinance.
2. Leading with her relationship she offers Frendy's digital app & the Home Store to her customers.
3. User adoption rises with guidance & WhatsApp marketing from the Partner.

What

  • Micro Store – Mini studio
  • 100+ high turn SKUs
  • Digital Supermarket
  • App with 5,000+ SKU’s

How to Buy

  • Customers visits Micro Store & purchases
  • Customers can order on App or Micro Stores Partner can order for customers
  • Payment & delivery via Micro Stores in 48-72 hrs

Customer
Benefits

  • Convenience
  • Ready availability
  • Supports current behaviour- unplanned, low ticket high frequency buying
  • Better prices & Variety
  • Convenient delivery
  • Assistance & Trust of Partner
  • Assurance of Problem resolution via Partner

Creating Digital Microentrepreneurs

Transforming Housewives to Business Women

Guided Enterpreneurship

Training & regular engagment

Community

Engaged Community of Micro Store Partners who support each other

Income Augmentation

Higher margins from Frendy Private Label & low ticket aspirational items

LOCAL ENTREPRENEUR FRIENDLY -

Augmenting Sales of Mid Sized Modern Stores (MITR)

LOCAL ENTREPRENEUR FRIENDLY -

Frendy MART Franchise - Retail Store + Distribution Hub

Frendy Private Label

Frendy Private Label

Team Bharat - Team Kaabil Beti

Team Bharat

Vision
Promote community well being by enabling them to shop, share & save together

Mission
Empower local microprenuers to unlock digital commerce for their communities

Founding Members

Founding Members

Sameer Gandotra

Founder & CEO

Wharten MBA, enterpreneur across oil & gas, real estate, media & Ecommerce. Director at Nebula Companies, an affordable housing company serving Bharat.

Gowrav Vishwakarma

Co-Founder & CTO

Founder of tech services company – Xavoc Tech. 2 decades of devloping software for social selling business. Start up mentor & advisor on state Government panels.

Team Bharat - Team of Entrepreneurs

Team Bharat, Team of Entrepreneurs

Harshad Joshi

COO

 Amul, walmart, Mahi Milk, Parag Milk Foods, Metro C&C

Ninad Patel

CFO

Nebula Infraspace

Pankaj Adatiya

State Head Sales

Pepsico, Wipro, Nivea, Unicharm

Ajesh Nair

Operations

Infibeam, Fedex

Vinu Nakum

Operations

Rebel Foods, Dominos, McDonalds

Rakesh Sinha

Tech Lead

Xavoc Tech

Brown Thomas, Zivame

Sumit Vyas

Procurment

Uber, Zepo

Shilpa Ajwani

Consulting Advisor

Infibeam, IDProp

Dealshare, Daily Ninja

Tupperware, Oriflame

Jogendra Shah

Procurement

More Retail Ltd., Spencers Retail

Harsh Jani

Catalogue

Alagrand, Cybersurf

Anjali

Product and Training

Jafra Cosmetics, Oriflame

We are -

Stronger, Bigger & Funded

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